Facebook starts rollout of Custom Audiences to all advertisers

By Justin Lafferty Comment


Facebook announced Wednesday that Custom Audiences, the ad product that allows marketers to import their own contact lists for targeting, will be available to all advertisers worldwide by the end of November.

Facebook alerted advertisers in a Facebook for Business blog post:

Previously available only through Facebook’s Power Editor tool, today’s announcement means marketers will be able to use Custom Audiences in any Facebook ad interface. Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for the first time, businesses can use MailChimp lists with Custom Audiences.

Getting started with Custom Audiences is simple — just upload customer info like email addresses or phone numbers. Once contacts have been uploaded, you can target matched users with ads for your site, Facebook Page or mobile app.

Starting today, Custom Audiences will start rolling out in all ad interfaces for a limited number of U.S. advertisers. Facebook will start rolling Custom Audiences out globally next week, with all advertisers having the capability by the end of November.

Readers: If you’ve been able to try Custom Audiences, how helpful has it been?

Image courtesy of Facebook.