Facebook roundup: Instagram, TBG Digital, Optimal, action spec ads
FTC launches investigation into Instagram acquisition – The Federal Trade Commission has begun an investigation into Facebook’s acquisition of Instagram that could delay the closing of the deal. The investigation does not imply any wrongdoing. The agency looks into most mergers valued at more than $66 million. Facebook agreed to buy Instagram for $1 billion.
TBG study shows how Facebook ad CTR varies by industry – Ads for beauty and fitness brands had the highest clickthrough rate on Facebook, according to an analysis of billions of ad impressions from 235 TBG Digital clients in the past year.
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