As part of a recent test that gives users a dedicated section of the site to collect offers they’ve claimed, Facebook is now recommending other offers that users might be interested in.
Last week we saw Facebook testing a new version of its Offers product, which gives users the option to shop immediately or get a reminder before the promotion ends. The new offers, which are being tested with a few select retailers, feature larger images and the interface lets users decide if and when to share the offer with friends. Offers are saved to a new section of a user’s account, which they can access from an Offers bookmark in the left-hand menu.
This week the social network began suggesting additional offers in the My Offers section of the site. Beneath offers that users have already claimed, users may see “Recommended Offers” from other retailers that have promotions going on. Facebook is perhaps hoping to turn this section into a destination for deal-hunting consumers.
Facebook also changed the icon for that bookmark and elsewhere on the site where Offers are mentioned, such as in the page publisher box. Instead of a yellow square, Offers are now designated with a green starburst shape.
Thanks to Hüify CEO Josh Harcus for the tip and screenshot of the new Offers icon.