How Facebook Helped Rahm Emanuel Win Chicago Race
As the Republican presidential primary in Florida gets underway today, Facebook's U.S. Politics page highlights the role that the social network played in Rahm Emanuel's campaign.
As the Republican presidential primary in Florida gets underway today, Facebook’s U.S. Politics page highlights the role that the social network played in the Chicago mayoral race in November, 2010.
When Rahm Emanuel stepped down as President Barack Obama’s chief of staff to run for mayor of Chicago, time was short as he had to move back to his hometown and launch a formal campaign.
Once Emanuel’s staff and his digital team at Bully Pulpit Interactive realized Facebook could supplement more traditional campaigning, the team identified three areas where social media could make an impact:
- Informing voters about campaign news, events, and Emanuel’s daily activities;
- Driving voter actions, including attendance at Emanuel’s campaign events and increasing the rate of campaign donations; and
- Maximizing voter participation on election day.
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