Facebook pushes Gifts ahead of holiday
Facebook has been heavily promoting its Gifts feature in the final days before Christmas with banners above News Feed and sidebar modules suggesting friends to buy for.
Starting Friday, users were prompted with notices on the Facebook homepage and mobile feed, encouraging them to “Send a last minute gift.” Because Facebook doesn’t yet offer a way for users to buy a gift in advance and pick a later time to notify the recipient, the banner points out that friends will be notified “instantly.”
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