Facebook Promoting "People You May Know" More
Facebook has been increasingly promoting its “People you may know” tool in the News Feed recently. These stories indicate that a new user has joined Facebook who is connected to you in some way (such as similar networks, schools, or shared friends) and gives you a quick link to add the new user as a friend.
As Facebook continues to grow rapidly around the world, it’s important to establish friendships betwen these new users quickly. Facebook prides intself as being a social tool to connect with your existing friends, but from a business perspective, accelerating establishing friendships helps to retain new users by integrating them more quickly into the social graph.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in