Facebook platform news: SPMD Adaptly hires first president

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By Justin Lafferty Comment

seanoneal-headshotAdaptly, a Facebook Strategic Preferred Marketing Developer, announced Thursday that the company hired its first president — Sean O’Neal, most recently the global CMO for The Daily Mail Online.

O’Neal will lead Adaptly’s growth strategy into international markets and lead the development of strategic partner relationships. He will report directly to Adaptly CEO and Co-Founder Nikhil Sethi.

Sethi commented on the hire of O’Neal in a press release:

Sean brings nearly 20 years of marketing and technology experience to Adaptly. We are entering into an incredibly exciting stage of our growth and Sean’s extensive experience with scaling businesses will help us to continue our rapid acceleration.

 

O’Neal described what he can bring to the company:

Adaptly is one of the most innovative companies in the space. Some of the biggest brands and agencies in the world are leveraging the technology platform, which continues to meet the ever-changing needs of today’s digital marketer. I look forward to being a part of this world-class organization.

Prior to this position, O’Neal was the global CMO for The Daily Mail Online, and was previously the president of Vizu Corporation — an online ad research company purchased by Nielsen in July 2012.

Image courtesy of Adaptly.