Facebook platform industry news: Mass Relevance, Unified
Mass Relevance
Social curation and engagement platform Mass Relevance and marketing communications organization VivaKi announced a strategic partnership on Monday. The partnership will give all agencies with Publicis Groupe, which founded VivaKi in 2008, access to the Mass Relevance platform. The Mass Relevance platform can aggregate, filter and display posts from Facebook, Twitter, Instagram, Google+ and YouTube in real time. Publicis Groupe is currently one of the third largest buyers in the world for social advertising. The organization’s adoption of the Mass Relevance platform will give it a significant boost.
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