Facebook Now Showing Up to Six Display Ads on Some Pages

Facebook has increased the number of display ads in many areas of the site from four to five and sometimes six, which puts about half of the ads below the fold where users must scroll to see them.

The change is confirmed by Facebook’s Help Center, which says that “Up to five Marketplace ads may show at one time on any given page.” On numerous occasions, however, we’ve seen up to six ads displayed on some Pages as of this morning:

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