Facebook now reports fan impressions so page owners can better understand their audience

Facebook has added four new metrics to its Insights API that help page owners understand how many fans versus non-fans are seeing their posts.

Starting this week, Facebook is providing the following new metrics:

  • Post impressions fan – The number of impressions for a page post among people who have Liked the page.
  • Post impressions fan unique – The number of fans who saw a page post.
  • Post impressions fan paid – The number of fan impressions that game as the result of an ad, Sponsored Story or promoted post.
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