Facebook Now Providing Ad Click Estimates

Want to know how many people will click on the new Facebook ad that you are creating? Now you can. Over the past few weeks Facebook has been testing out advertisement click estimates for campaigns and it appears it is back. While it doesn’t work for all campaigns, it’s an extremely useful feature. However it appears that there are still a few bugs.

In the process of creating one of my own ad campaigns I found that reducing my ad’s click bid would result in an increased volume of clicks.