Until recently, owners of Facebook groups had to email Facebook customer support in order to change their Group’s name. However, Facebook announced today that Group owners can now change Group names any time. This change will certainly decrease the amount of customer service Facebook had to deal with from users who simply wanted to make spelling corrections or update their Groups’ names.
Why does this matter to marketers?
Facebook likely made it hard to change Group names in order to prevent aggressive marketers from pulling a “bait and switch” on Facebook users. For example, some marketers have been known to create Groups under the guise of non-commercial purposes with the intent of spamming the Groups later on. In order to prevent this from happening with the new change, all group members will receive a notification whenever a Group’s name changes, so Facebook is advising users to “be sure to check your notifications box for group name changes.”
Groups vs. Pages: Which is better?
A classic question asked by marketers is whether Groups or Pages are a better fit for their marketing needs. If your company or organization is looking to engage large numbers of users over time, Facebook Pages are the better product for you. Facebook is committed to continuing to develop its Pages product for businesses, brands, and artists, and is planning a major redesign of Pages in the near future. By contrast, Groups are less fully featured in terms of promotional and engagement tools. For more detailed information on the specific features available to marketers through Groups and Pages, click here.