Latest Facebook News Feed Algorithm Tweak: High Ratings and Likely Engagement

Facebook’s constant fine-tuning of its News Feed took another step forward with Monday’s announcement that the social network is now using qualitative feedback to deliver the most relevant posts to users.

Facebook’s constant fine-tuning of its News Feed took another step forward with Monday’s announcement that the social network is now using qualitative feedback to deliver the most relevant posts to users.

Software engineers Cheng Zhang and Si Chen revealed in a Newsroom post that all of those surveys about users’ News Feed experiences weren’t for naught, with their results helping the social network to understand what types of posts its users find interesting.

Facebook is also relying on a group of more than 1,000 users that it refers to as its Feed Quality Panel, asking them to rate their experiences on a daily basis and make suggestions on how the content they are served can be improved.

Zhang and Chen wrote:

This means we are able to better understand which stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them—and use...

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