Heavy Adoption for Facebook Lite: 100 Million Monthly Active Users

Facebook’s efforts to connect the world may be running into some stumbling blocks regarding its Internet.org Free Basics offerings, but the social network’s Facebook Lite application is doing just fine.

Facebook’s efforts to connect the world may be running into some stumbling blocks regarding its Internet.org Free Basics offerings, but the social network’s Facebook Lite application is doing just fine.

Software engineer Gautam Roy announced in a blog post that Facebook Lite became the fastest-growing version of Facebook to reach 100 million monthly active users, doing so in less than nine months.

Facebook Lite now supports 56 languages, Roy wrote, and it is most popular in Brazil, India, Indonesia and the Philippines.

Facebook Lite product manager Vijay Shankar told Mashable the social network is working on the addition of a Play Later feature, which will allow users to download videos in the background and notify them when those downloads are complete, adding:

Facebook Lite is the fastest-growing interface.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in