Much like last week’s launch of scheduled virtual gifts for friends’ birthdays, Facebook today launched a new feature allowing users to schedule gifts for delivery on Valentine’s Day, marking the first time Facebook has built in support for holiday-themed virtual gifts to this degree.
With the new feature, Facebook gifts will appear “wrapped” on friends’ Walls until Valentine’s Day. On February 14, the gifts will be revealed to their recipients.
According to Facebook, “This way, you will know if someone special—or someone unexpected—is planning a Valentine’s Day surprise. You’ll get the delight of receiving a gift twice, and you’ll also have a chance to reciprocate.”
Facebook is continuing to roll out new features around its virtual gifts product, a high margin revenue stream that may generate up to 25% of Facebook’s overall revenue this year.