Facebook released two new targeting features for its performance advertising platform: radius targeting and language targeting.
The new radius targeting feature will make it easier for local advertisers to reach people living in the greater vicinity of target markets. For example, an advertiser wanting to reach people over 18 in San Francisco previously could target Facebook users only in San Francisco proper – about 300,000 people. Now, advertisers can target people within 10, 20, or 50 miles of San Francisco, expanding the possible reach of the campaign 300% to nearly 1.2 million people. This should be a great help to local and regional advertisers interested in using Facebook’s performance solutions.
In addition, advertisers are also now able to target their ads by language. This means advertisers only wanting to reach the Spanish speaking population in the United States on Facebook (about 1.1 million people), they can now do so directly through Facebook’s ad campaign management tools.
The new features should make Facebook’s performance ads and enhanced Social Ads more powerful tools for marketers.