Facebook Chat reached a major milestone this week, topping more than one billion messages sent per day. Chat has only been around for a little more than a year, but it’s already proving itself very popular with Facebook users.
According to Facebook, usage has more than tripled in the last 4 months alone. Facebook has done its best to make Chat as appealing as possible, with friend lists, group chatting, and even flirting with idea of video chat. Recent improvements in the way Chat allocates memory are set to make it even more stable, according to Facebook engineers.
Updated version of Facebook for a number of mobile carriers has also included Chat, and companies like Meebo have used Facebook Connect to integrate Chat with other messaging tools. Facebook application developers have also been taking advantage of a new Chat invitation viral channel that was released a couple of months ago.
Such a large number of sent messages per day means that users are spending more and more time stuck on Facebook. This is great for businesses working inside Facebook, as longer sessions lead to extended exposure to ads and more content sharing with friends.