Facebook brings call-to-action buttons to pages

By Justin Lafferty Comment

Screen Shot 2014-12-11 at 11.44.40 AM

Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.

Here are the options:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

This will roll out in the U.S. over the next few weeks, and worldwide next year.

Dollar Shave Club has been using the page call-to-action button in beta. Brian Kim, the company’s Director of Acquisition, commented on this feature in a blog post:

Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.

Here’s Facebook’s announcement:

Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.

Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.

Some pages in the U.K. are also able to add the CTA button.

Readers: How do you feel about this addition?