Facebook, NYT Team Up On Interactive Oscar Ballot

By David Cohen Comment

The New York Times teamed up with Facebook on an interactive application that allows movie buffs to vote on this year’s Academy Awards and share their choices with their friends.

The Oscar Ballot App will be featured on the Celebs on Facebook page, and it is already live on NYTimes.com.

Users can select winners for each category, share them with friends, and view and comment on friends’ picks.

Times reporters and other celebrities will also share their Oscar predictions via the app.

And Sunday, February 26, the day of the event, NYTimes.com will feature an Oscars dashboard, which will include a red-carpet fashion slide show, commentary from The Carpetbagger blog, dynamically updated ballot results, and live video featuring Film Critic A.O. Scott and Media Reporter David Carr live from The Paley Center in New York.

The New York Times Associate Managing Editor Jim Schachter said:

The Academy Awards is a truly social event, and teaming up with Facebook is a natural fit for the Times ballot. Our technology lets you see which films and actors your friends think will win. And on Oscar night, you’ll be able to see in real-time how your choices stack up against your friends’ and various celebrities’ picks.

Facebook Director of Platform Partnerships Justin Osofsky added:

The Academy Awards has always been a social experience for film aficionados all over the world. This collaboration makes it easy and fun to share your favorite films, actors, and actresses with friends and to discover their movie picks.

Readers: Will you and your friends exchange and compare your Oscars picks?