Facebook Announces News Feed Events Ads for Pages, Insights for Events

Pages were previously able to create right-hand-side ads for events, and the social network said in a post on the Facebook for Business page that this capability will be extended to desktop and mobile News Feed Ads “in the coming weeks,” via the ads create tool and Power Editor.

As for insights, which the social network tested earlier this month, event hosts will receive data on:

• The number of people who have seen a link to the event on Facebook.
• The number of people who have viewed the event.
• The number of joins, saves and maybes the event has received.

Facebook introduced the new events features for pages in the Facebook for Business post:

Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. And nearly 30 percent of all the events people connect to — like concerts, community events and special nights at bars and restaurants — are created by pages.

The social network also reminded page admins about the events tabs on their pages, and detailed the redesigned users’ events pages:

For pages that often host events, the events tab is a great way to share upcoming events in a single view. (If you don’t see the tab on your page, click the more menu and reorder your tabs so events is one of the first to appear.) People who visit a page on mobile can also scroll through the upcoming events section to see the events a page is hosting that week.

In addition to the enhancements we’ve made to events for pages, we’re also improving the events experience for people on Facebook. Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the pages they like, their location and the day of the week.

Page admins: Will you use events more following the introduction of these features?