Facebook and industry roundup: Marin, SDKs, Dachis Group, Perfect Audience, more

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By Brittany Darwell Comment

PMD Marin Software goes public – Ad tech company Marin Software today went public after raising $105 million from an initial public offering priced at $14 per share. The stock opened at $19 per share and closed at $16.26. Marin began in 2006 as a paid search company, but was an early Facebook Ads API partner in 2010, and it continues to hold an ads badge as part of the social network’s Preferred Marketing Developer program.

mobile-developmentFacebook updates mobile SDKs – Facebook this week released version 3.2.1 of the Facebook SDK for iOS and version 3.0 for Android. Both include a number of bug fixes and other improvements. The iOS SDK now supports frictionless requests without importing the deprecated headers. More information is available from the company’s developer site.

legal

Man charged with Facebook IPO fraud – A man was arrested in Florida on Tuesday on suspicion of defrauding investors seeking shares of Facebook before its initial public offering last year, according to Reuters. Craig Berkman, a former Oregon gubernatorial candidate, allegedly told investors he had access to pre-IPO Facebook shares but instead made “Ponzi-like” payments to earlier investors. The Manhattan U.S. Attorney’s Office charged Berkman with two counts of securities fraud and two counts of wire fraud.

dachis-groupDachis Group raises $7.5M - Social marketing software company Dachis Group this week announced $7.5 million in Series C funding from Austin Ventures. The company, which has PMD badges in apps, insights and pages, last raised $30 million in 2011. Founder and CEO Jeff Dachis previously co-founded well-known agency Razorfish.

perfect audiencePerfect Audience launches reporting API – Retargeting platform Perfect Audience, which enables advertisers to buy on the Facebook Exchange, this week launched a reporting API to allow customers to integrate campaign and conversion data into their own custom tools and dashboards.

optimalOptimal temporarily removes fees for self-service FBX tool – Facebook ads and analytics platform Optimal this week began waiving fees for its self-service Facebook retargeting tool. Advertisers can get a free trial for 30 days, with up to 60 days total including time to place pixels. Typically, Optimal charges a service fee of 10 percent of Facebook media spend. Optimal seeks to distinguish itself in the FBX marketplace by offering full transparency over media cost and performance instead of operating on an arbitrage model. Advertisers can sign up for the trial here.

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