7 Unbelievably Cool Facebook Ad Tactics

Here are seven techniques to get the most out of sponsored stories.

Sponsored stories can counter a decline in organic impressions, while increasing engagement rates and amplifying your word of mouth. Facebook does this by taking your existing content and fan actions, then promoting it to their friends.

Here are seven techniques for maximizing results with sponsored stories.

Scenario 1: You have a video to promote

Technique explained: The video will play in the ad itself — previously a premium feature that only big brands could afford.

Enable this by posting the YouTube link on your page with a short comment.

Then

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