Facebook is allowing page admins to keep deeper tabs on their competition by integrating Pages to Watch data into its page insights.
Previously, page admins could choose up to 5 pages to see updates about page popularity and activity, so marketers can easily check how competing or similar pages are doing. Or Fialkov of Fialkov Digital noticed that deeper data about pages tracked in this manner is now available in insights.
Through this, Facebook page admins can see how their own page compares to others they’ve tracked, in terms of new likes, posts and engagement.
Readers: Do you use the Pages to Watch feature?