STUDY: Facebook Addiction's As Strong As Cigarettes

Can't stop checking your Facebook news feed? A new study shows you're not alone, and the urge for a Facebook fix is at least as strong as the lure of tobacco and alcohol.

Can’t stop checking your Facebook news feed? A new study shows you’re not alone, and the urge for a Facebook fix is at least as strong as the lure of tobacco and alcohol.

The survey of 250 people was published today in the journal Psychological Studies, and revealed that sex and sleep were the two things most longed for during the day, yet the need to check Facebook was too hard for most to overcome.

Despite the reputation for being addictive, alcohol and cigarettes generated lower levels of desire than the urge to check social networks.

This study finding actually jibes with what we’ve observed in people’s use of Facebook, finally ascribing some statistics to the phenomenon, although we’d prefer to see a larger study sample.

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