Facebook Scores Painfully Low In Customer Satisfaction

While brands are in a love/hate relationship with Facebook, many users are firmly displeased with the social network, and it shows in the latest American Customer Satisfaction Index ratings. Facebook scored the lowest out of any social networks (with Google Plus at the top), and it earned one of the lowest overall scores of any company.

While brands are in a love/hate relationship with Facebook, many users are firmly displeased with the social network, and it shows in the latest American Customer Satisfaction Index ratings. Facebook scored the lowest out of any social networks (with Google Plus at the top), and it earned one of the lowest overall scores of any company.

The ACSI ratings take into account information from customer surveys. Social media sites in general were ill-regarded, scoring merely a 69 — one spot above airlines (the highest-scoring industry was televisions, with 86).

Among the social media sites, Google Plus was king, scoring an industry-leading 78, tied with Wikipedia.

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