What would you do if your product or service was publicly criticized on 60 Minutes, highlighting life-threatening safety concerns? Well, if you were Lockheed Martin, you’d take to Twitter and launch an offensive touting all the good about your product (in this case, F-22 jets) and apparently ignore the rest!
Did you see the 60 Minutes special covering the alleged oxygen deprivation problem plaguing Lockheed Martin’s F-22s? Lesley Stahl reported a story last night telling us that “the Raptor – the most expensive fighter ever – has been plagued by a mysterious flaw that causes its pilots to become disoriented while at the controls from a lack of oxygen.”
This piece from CNN tells us that pilots have been complaining about the issue with the F-22’s oxygen supply system since 2008.
The jets have previously been grounded to examine the issue, . . . In January 2011, the jets were limited to altitudes under 25,000 feet during an ongoing investigation into a November 2010 crash. Flying above that altitude could cause a pilot to black out from lack of oxygen and lose control.
Lockheed Martin took to Twitter as the 60 Minutes special aired and began posting pictures and other tweets praising the F-22s performance. No mention was made of the show nor the oxygen deprivation issue.
The response has not been very positive:
You can watch the 60 minutes video here:
What do you think? Is Lockheed Martin handling this crisis appropriately? Would they have been better off posting nothing on Twitter rather than blatantly ignoring these deadly claims?
(F-22 jet image from Shutterstock)