Ethics 101: Is Using Your Client Ethical?

By CJ Arlotta 

As an owner of a social media marketing business, I have an obligation to look out for the best interests of my clients, which means I will not use them to help benefit my business. Clients do not hire me to help advance my long-term business goals (although that would be nice, wouldn’t it)? Your clients hire you to make THEM look good, not you.

Facebook, with over 750 million users, creates an environment for businesses to thrive in. Now, one way to promote your business via Facebook is to “fluff up” your page. In other words, make it look like your page is receiving more activity than it really is. Currently, there is debate among social media strategists with regards to the validity of this philosophy, which is worthy for discussion. However, using your clients to “fluff up” your page cannot be an accepted strategy.

What exactly do I mean? I’ll give you a simple and easy example. You own a business, Zyngaroo, that provides social media marketing services. The owner of Zyngaroo, CJ Aroota, decided it was time to “fluff up” his page, so he turned to 10 of his largest clients. Aroota knows that Zyngaroo’s Facebook fan page isn’t doing too well, so he logs into each account to “like” Zyngaroo’s latest Facebook status, which in return deceives Facebook users.

The above tactic, which is used, is unethical and should not be a tool in your toolbox. The accounts that you manage are all brands. Each brand has shaped itself into a particular character. By having each account “like” your status, you are taking away from each brand’s character. Before using your clients for your own profits, think about who hired who.

CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.  Check out CJ Media Solutions for more.