REPORT: Key Players in Digital Marketing Are Shifting

Facebook is a rising star in digital marketing, while Google, Microsoft and Yahoo are predicted to lose market share over the next few years.

TwitterFacebookIconsFor many tech companies, like Google and Yahoo, digital advertising has become an important part of their business models. Companies that can capitalize on digital ads can push themselves to the top of the market, as Facebook has done in recent years. New data from eMarketer examines how digital marketing’s key players will shift positions in the coming years.

eMarketerNetMobileAdRevenuesByCompanyThe revenue generated by digital marketing is growing every year, so it is no wonder that social companies would attempt to leverage their user bases to cash in.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in