Email Use Declines 59% Among Teens... Can Messages Surge?
ComScore has revealed what some of us suspected and what Mark Zuckerberg had claimed upon the launch of Facebook Messages last November: Teens are simply just not into email anymore.
ComScore has revealed what some of us suspected and what Mark Zuckerberg had claimed upon the launch of Facebook Messages last November: Teens are simply just not into email anymore.
A comScore report looking at digital trends -published last week- explains that total email usage declined by 8% in 2010, while usage among 12 to 17 year olds went down an alarming 59%. That’s more than all other age groups’ drops combined. Young adults between the ages of 25 and 25 came in second (they used email 18% less last year).
In the age of SMS, Twitter, and short Facebook comments or private messages, it seems emails are too long and/or formal to be used in daily, non-professional communication.
Not surprisingly, older people – who might still be getting used to using the Internet as their main source of communication – are the only ones who used email quite a bit more...
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