Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

AW Pro Tools surveyed 1,500 consumers nationwide about which activities lead to most of their online spending, and made two interesting discoveries. First, that the vast majority (67.3 percent) aren’t influenced by any of the major digital marketing channels whatsoever. But, second, those that are are mostly influenced by email – particularly if they’re wealthy.

One-third

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