UPDATED: Socialbakers Acquires EdgeRank Checker

By David Cohen 

SocialbakersLogo650Social media analytics company Socialbakers announced Monday that it has acquired fellow analytics firm EdgeRank Checker, which focuses on Facebook’s News Feed. Terms were not disclosed.

Socialbakers said it will absorb EdgeRank Checker’s entire client portfolio of more than 700 companies, including Fortune 500 companies and entertainment brands, growing its total client base by nearly one-third.

The company said in a release announcing the acquisition:

Socialbakers will now be able to provide access to full Facebook analytics and social analytics across all platforms, as well as deeper insights into Facebook News Feed performance for brands, a critical part of every social marketing strategy.

CEO Jan Rezab added:

The acquisition of EdgeRank Checker reinforces our position as the global standard for social media measurement and optimization, as well as our vision of providing smarter social analytics to brands. Socialbakers is focused on two missions right now — cementing our U.S. footprint and providing brands with entirely new levels of social media insight. Acquiring EdgeRank Checker allows us to do this in one stroke.

EdgeRank Checker announced the partnership with Socialbakers in an email Monday, which did not mention that the company was being acquired, saying that EdgeRank Checker clients’ accounts will be securely transferred into Socialbakers’ system without interruption. The email read:

On June 6, 2011, we started EdgeRank Checker around a dining-room table. Three years later, we’re thrilled to announce that we’re teaming up with industry leader Socialbakers. This powerful partnership will combine EdgeRank Checker’s News Feed analytics and engagement optimization with Socialbakers’ social insights across platforms including Twitter, YouTube, LinkedIn, and Instagram.

EdgeRank Checker will now be powered by Socialbakers, a major leader in social media analytics with over 300 employees and 2,000 clients around the world. We’re excited to work with Socialbakers, and leveraging its platform will enable us to do great things in the future.

Your account will be securely transferred into Socialbakers’ system today, and there should be no interruption in service or change of data. There will be a few minor changes to the product, and an upgrade that should improve site speeds and overall performance.

We believe this is a great opportunity for both EdgeRank Checker and Socialbakers clients alike to continue to use insights to succeed in social media marketing. We’re excited to team up with a strong and internationally recognized company like Socialbakers, and we are confident that it will enable you to get even more out of the Facebook News Feed.