Ecwid: Facebook Referrals Soar During Holiday Season

Facebook commerce provider Ecwid said Monday that Facebook-driven purchases from its small and midsized retail clients during the 2012 holiday shopping season more than doubled when compared with the period prior to the holidays.

Facebook commerce provider Ecwid said Monday that Facebook-driven purchases from its small and midsized retail clients during the 2012 holiday shopping season more than doubled when compared with the period prior to the holidays.

According to Ecwid, the percentage of Facebook-powered links to its clients rose from an average of 4 percent before the holiday shopping season to 6 percent to 7 percent, reaching 8.5 percent Dec. 6.

The company said its findings contrasted sharply from those by IBM Smarter Commerce, which claimed that social media made virtually no contributions to Black Friday sales.

Ecwid collected data from some 180,000 Facebook storefronts that use its widget technology, and it defined its pre-holiday period as Oct.

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