E3 2014: Ubisoft announces Just Dance Now for mobile

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By Brandy Shaul Comment

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At its E3 2014 press conference, video game developer Ubisoft announced Just Dance Now, a mobile experience that allows users to access the dancing gameplay of the Just Dance franchise, using any iOS or Android smartphone paired to any “internet-connected big screen.” This includes tablets, PCs and Smart TVs.

In the game, players will experience real-time, synchronized multiplayer regardless of their internet connection, with support for 2G, 3G, 4G and wi-fi. The game will support as many players as can see the “big screen,” so long as each has their own smartphone. That means five people can play at a party, or 500 can play at a convention. There’s no limit.

The Just Dance Now app will launch for free on smartphones. After heading to the Just Dance Now website, the game will sync to users’ phones, where gamers can choose the song they’d like to perform. From there, the experience is similar to that of the Just Dance console games, with support for the “greatest hits from the Just Dance catalogue.”

Players follow the moves of the dancer on the screen, and their smartphone serves as the motion controller for tracking movement. Each player earns points for correct movements, and a winner is declared when the performance is over.

The game will offer stat tracking and Facebook connectivity for challenging friends, as well as the ability to record videos of dance sessions for sharing with others.

“We’re taking the franchise to the next level this year by developing the most community-focused console game yet with Just Dance 2015, and by bringing the Just Dance experience to smartphones with Just Dance Now,” said Jason Altman, Executive Producer of Just Dance. “Expanding into mobile allows us to reach any Just Dance fan in any setting, with the potential to reach millions of additional players.”

A release date wasn’t announced.