The #1Share1Condom campaign runs through Dec. 1, and Durex will donate one condom for every Facebook user who shares a Durex World AIDS Day image of video from its page, and for every Twitter user who tweets a message about HIV and AIDS using the #1share1condom hashtag.
Durex said in a press release announcing #1Share1Condom:
Even after 25 years of World AIDS Day events, the transmission of HIV remains a global issue. According to UNAIDS, 2.5 million people were newly‐infected with HIV in 2011. Durex is joining forces with HIV prevention organizations on a global scale to help drive the mission of the first HIV-free generation and has symbolically set its condom donation target at 2.5 million, which it hopes to reach by the end of World AIDS Day. Condoms will go to global and local charities that share its mission of combating HIV-transmission, including dance4life. Through it’s school programs, dance4life educates and mobilizes young people to stop the spread of HIV and AIDS.