Dozen Mobile Phone Companies Ganging Up on iTunes App Store: Good Luck With That!

I’m not even sure what this means…

Orange, Telefonica, AT&T and nine others are forging an alliance to build an open technology platform designed to deliver applications to all mobile-phone users.

(Times Online UK) Mobile phone operators’ war on Apple apps

The phone companies will have a massive set of problems. Here’s just a few of them:

1. Deal with multiple mobile platforms
2. Educate non-technical end-users on how to find apps that run on (a) their platform and (b) specific versions of their platform (Nokia Symbian S60 fragmentation for example)
3.

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