Facebook has given developers a self-serve option to add a “go to app” or “play game” button to their app’s Facebook page, according to a recent developer blog post.
Developers can do this by linking their Facebook pages with app detail pages in the App Center. This will put a button on their fan page to drive users directly to the app. It will also put a “visit app page” link on their App Center details page, which could help developers build their fan base in addition to getting more installs.
Some developers already had “go to app” or “play game” buttons on their pages, but they had to submit a request to Facebook to do so. This type of process doesn’t work at scale so having a self-serve tool will enable more developers to take advantage of the feature. Developers can access this option from the “App Details” section of their app settings.