Not so long ago, department stores were the chic shopping destination of any American city, the first to stock high-end clothing lines from Paris and guaranteed to match luxe goods with exceptional customer service.
L2 Think Tank’s report “Digital IQ Index: Department Stores 2013” examines the numbers behind the department stores still left standing in 2013.
They’re not all dinosaurs: 98% of department stores are on Facebook, 91% are on Twitter, 88% are on YouTube, 85% are on Pinterest, 63% are on Google+, 60% are on Instagram, 53% are on Vine, and there are even 28% on China’s Sina Weibo.
The top 5 department stores, if you’re interested, are: Nordstrom, Macy’s, Saks Fifth Avenue, Marks & Spencer, and Neiman Marcus.
More stats in L2’s infographic below: