Demand for How-to Content on YouTube is On the Rise

Many Millennials believe they can learn anything on YouTube. This fact, combined with the mobile revolution, is driving the demand for how-to content

Plenty of publications have taken advantage of the digital medium to provide how-to guides for the internet. However, video is one of the best mediums this type of content.

It seems consumers understand this and according to a report from Google, more and more people are turning to YouTube to search for how-to videos. Indeed, some of the most popular channels on YouTube provide tutorials and how-tos on just about anything you can imagine.

According to the report:

[A]lthough we see these searches across age groups, it’s most pronounced among millennials.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in