Facebook Extending Custom Audiences To All Advertisers, All Ad Interfaces

Facebook’s custom audiences ad-targeting option, which was initially introduced in October 2012 via the social network’s ads application-programming interface and Power Editor, is now available to all advertisers via any Facebook ad interface.

Facebook’s custom audiences ad-targeting option, which was initially introduced in October 2012 via the social network’s ads application-programming interface and Power Editor, is now available to all advertisers via any Facebook ad interface.

The social network said in a post on the Facebook for Business page that a limited number of U.S.-based advertisers will have the capability of using custom audiences from all ad interfaces Wednesday, and the feature’s global rollout will begin next week and wrap up by the end of November.

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