CPM vs CPC: Which Is Better For Facebook Ads? Round 2

A couple weeks ago we posted our thoughts on the discussion of whether to use CPM or CPC when bidding on Facebook ads. After doing further research on the topic, I’ve decided that it would be useful to post an update. The primary update is that while there is still value from using CPM ads, using CPC is much better for initial testing. Here’s a more comprehensive overview.

Bidding CPC Will Get You More Clicks

The most important thing to note is that by bidding a specific CPC rate on ads, you will get more clicks by default than if you bid CPM.

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