The benefits of social media are well-documented, but there are costs involved – financially, plus time and effort – that aren’t immediately apparent. As anyone can set up accounts on Twitter and Facebook (easily, and for free), the size of the necessary investment, particularly over the longer term, can be deceptive. With staff costs, advertising and other fees, it quickly adds up.
This infographic from Focus takes a look at the real cost of social media, and asks: is it outweighed by the benefits?
(click to enlarge)