Social media has quickly established itself as proven marketing strategy for brands of all shapes and sizes in almost every industry across the world, but some corporations are still resistant to get started.
Not that it matters: their customers will be talking about them anyway. So, begrudgingly, they set up their social media profiles, manage them badly, and now they’re getting complaints. But hey, those tweets can easily be ignored, right? And why is nobody reading our content? What is wrong with these people?
This visual from Change Marketing looks at the five stages of corporate social media grief.