Content Curation The Way It’s Meant To Be: Pluggio

By Mary C. Long 

Screen Shot 2014-01-16 at 1.58.46 PMContent curation’s a pain in the butt, right? It always takes longer than you think it will. It’s one of those dangerous jobs that enables you to procrastinate, because you can make yourself believe you’re actually doing something productive as you click around and read the latest online dramas. Most of us can’t quite justify paying someone to do it for us though, so what’s a “social” person to do?

It doesn’t have to be difficult, or time-consuming, or stressful — thanks to Pluggio.

Pluggio helps you to curate content from social, news, blogs and RSS feeds. Just select your search terms, and the content will come to you.

Then, you just need to browse the content (or view the previews, if you don’t have much time) and select the ones you want to use — or flag them, so you can investigate later. Once dealt with, you can mark articles as finished, or strike out the ones that you don’t want to use.

If you’ve ever accidentally posted the same item twice, or keep coming across the same irrelevant articles in your content searches, this will be REALLY useful.

Of course, you then have to decide when and where to post this content. Pluggio supports Twitter, Facebook and LinkedIn.

One of the most useful features of Pluggio is the dripfeed, which allows you to create a queue and post articles at custom intervals. You can schedule posts too, so you have the best of both worlds.

Plans range from free to $199.95/month. If you’re interested, you should definitely check out the demo on their website. It explains everything, and you get a good idea of what the interface is like.

And if this sounds like scary new territory — it’s not. You’re probably scheduling posts anyway, right? This is no more confusing, but infinitely more useful. The ability to curate and schedule content from the same platform simplifies the entire process.

So what do you think? Will you be giving Pluggio a try? (Hint: you should).

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