Consumers Trust Social Networks Less Than Any Other Organisation [STUDY]

Just 12 percent of European consumers trust social networks more than they did a year ago, with almost half trusting them less, a change that is significantly above every other organisation – including financial institutions – reveals a new study.

21 percent of consumers’ trust in financial companies has increased in the past 12 months, although 31 percent trust them less. Indeed, all organisations in the Loudhouse Research for Orange poll have lost consumer trust year-on-year, but mobile, internet and app development companies all performed significantly better than social networks.

(Source: eMarketer.