Compete: Few Facebook Users Leave During Latest Terms of Service Concerns


By admin Comment

While there was certainly a lot of media coverage around Facebook’s decision to revert its terms of service a couple of weeks ago, few Facebook users decided to leave Facebook because of the concerns, according to data released by Compete.

While user visits to the Terms of Service document more than tripled in the week before Facebook announced its new Terms of Service governance process, account deactivations only rose slightly above their normal levels:



While this is third party data (and thus pretty rough), it does generally show that relatively few Facebook users were so concerned by the events of the past few weeks that they decided to deactivate their accounts. After Facebook reverted its terms to the old version and announced the new site governance process, these metrics went back to normal.