Former Facebook Vice President of Global Operations Colm Long led a $650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and Tribal.vc and Enterprise Ireland also took part.
PropelAd combines Facebook’s ads application-programming interface with its integration with ecommerce platforms such as Shopify, BigCommerce, and Magento to provide one solution for lead generation and retargeting by merchants.
Long said in a release announcing the seed funding:
SMB ecommerce merchants are driving massive growth for Facebook, and the PropelAd team provides a solution to make their advertising campaigns easier to set up and run. They are putting all of the sophisticated targeting and tracking capability normally reserved for larger, well-resourced companies into the hands of smaller business owners. As an investor, I see the potential for the company to experience rapid scale as the SMB ecommerce sector grows exponentially in the next 24 months.
PropelAd Founder and CEO Charlie Ardagh added:
Our mission is to give merchants expert advertising results. PropelAd simplifies a 30-step process into click, click and done solution. Digital advertising is complicated, and we want to make it easy and accessible to the growing number of SMB online companies.