Facebook Launches Collections Test, Part II

By David Cohen 

Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.

The social network said this phase of testing is aimed at understanding how users are interacting with and sharing items from collections in their news feeds, adding that much like during its first test, users will only see one of the open graph actions mentioned above, depending on which group they are included in.

Returning retail partners Pottery Barn, Wayfair, Michael Kors, and Fab.com are joined this time around by Nordstrom, Pottery Barn Kids, Pottery Barn Teens, West Elm, Belk, Etsy, Macy’s, Old Navy, and Mark & Graham. Victoria’s Secret, Neiman Marcus, and Smith Optics, which participated in the first round of testing, are sitting this one out.

Much like the first test, when Facebook users add items to their wishlist collections, stories will appear in friends’ news feeds and on their timelines, and users will be able to click through and purchase shared items from their respective retailers.

Readers: Would you like the chance to want, save, add, collect, and wishlist items?