Mobile game cross-promotion service Chartboost has added four new advertisers to its Kiosk program, announcing today that GREE, Booyah, Kabam and Crowdstar are now using the service to advertise their games.
While each of the Kiosk program offers announced today are unique, the common factor between all of them is the scale of their budgets. According to today’s announcement. Crowdstar is offering up to $1 million in total payments, capped at $50,000 each for the developers who drive the most installs. For its part, Kabam is offering developers the chance to earn up to $30,000 each by promoting its titles. For Booyah, its Kiosk program allows any app delivering more than $10 CPMs in August to earn $2 for every install of its games No Zombies Allowed and MyTown2. Finally GREE is offering up to an eye-popping $3.50 per install for Zombie Jombie, Dino Life, Modern War, Crime City and Kingdom Age, with no revenue cap.
Chartboost bills its Kiosk program as a public profile tool for advertisers with multi-million dollar advertising budgets. Advertisers use the program to set up direct advertising deals with smaller developers, identify which partners are driving the best performance and then increase marketing spend where appropriate. Unlike traditional mobile ad networks, advertisers and publishers setting up direct deals through Chartboost or using its Kiosk program don’t pay network fees — meaning every dollar in a company uses in its advertising budget actually goes back to developers running the ads.
Aside the chance to earn big money, Chartboost’s Kiosk program benefits smaller developers by allowing them to form strategic relationships with big advertisers — even if they don’t have any existing business contacts there, explains Chartboost’s co-founder and CEO Maria Alegre. “We’re doing the Kiosk Program because we’re trying to make sure that Chartboost isn’t just seen as an ad network,” she says. “It’s completely transparent. We’re not trying to be a black box with a deal. Those who use our technology know how different we are.”
Developers don’t need to be Chartboost members to sign up for the Kiosk program, but they do need to install the Chartboost SDK in order to run any campaigns. Once the ads are running, Chartboost handles the rest explains Alegre. “You don’t need contracts, and we process all the money. Developers accept the request, start making money and get a cheque at the end of the month,” she says.
Although Chartboost doesn’t make money off its Kiosk program, it has been helping the cross-promotion company rapidly expand its developer base. Chartboost ads are now seen in more than 5,000 apps — more than triple the 1,500 apps the company had in its network when it launched the Kiosk program just five months ago.
The Kiosk program has also been a hit with advertisers. According to Chartboost, Pocket Gems, the first company to run a Kiosk advertising program, has tripled the number of direct deals they’re running. Meanwhile TinyCo, which ran a Kiosk program specifically for its Kindle Fire titles in April, has seen more than two thirds of their their Chartboost Kindle Fire installs come via their Kiosk advertisements.
Developers interested in signing up with Chartboost, or for the four new Kiosk programs it is offering can learn more here.