Final Judgment will be posted to Facebook between 8 p.m. and 9 p.m. ET each day, and the series features TYT founder and host Uygur sounding off on the biggest news story of the day, completely unscripted, with no teleprompters or writers.
SocialTimes spoke with TYT Network chief operating officer Steve Oh about the new series, and he said the aim is to appeal more to emotion on Facebook, enticing users to share more, noting that discovery on Facebook is all about sharing, while discovery on YouTube is driven by search.
Oh said installments of Final Judgment are shorter than some of TYT’s fare created with YouTube in mind, adding that titling and tagging videos on YouTube is crucial to success in being discovered via search, while stressing the goal of appealing to Facebook users’ emotions.
TYT has not yet used Facebook ads to raise awareness of Final Judgment, with Oh saying that traffic is being driven by the public-relations boom about the series, and noting that traffic on Facebook for Final Judgment has been higher than that for other TYT content on the social network.
When asked about TYT’s strategy for Final Judgment and other potential video series on Facebook going forward, Oh told SocialTimes:
It’s all about experimenting and figuring things out. Facebook promised to work with us to closely monitor analytics and figure out who’s watching, when they’re watching, who it’s being shared with and how our video strategy on Facebook should play out.
(We) absolutely (see more video series). That’s what Facebook would want. They want us to continue to work with them.
Having our content on additional platforms doesn’t hurt, it only helps.
Facebook gives us analytics on how long people watch, noting when people watch for 30 seconds or longer.
Oh also said that comments on Facebook tend to be more civil than those on YouTube, possibly because the former’s real-name policy leads to some measure of self-censorship. He added:
The comments on Facebook have largely been civil, even when they disagree. We value YouTube comments, too, even though there is a big chunk that are just awful. There are still some valuable comments.
Readers: How often do you watch videos on Facebook, and would you be open to viewing more longer-form content, such as Final Judgment?