The Value of Paid Social

Paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message.

With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message.

Organic marketing activity is only as valuable as the users it’s reaching. Followers represent a very small percentage of a brand’s total target audience, so only reaching 2 percent to 3 percent of a follower base organically has minimal impact on business objectives.

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